Wednesday, 3 March 2010

What If Websites Were Books?

These are a collection of book covers for some (strangely enough) popular websites. They were conceived from the point of view of a 1960's designer and produced by Stéphane Massa-Bidal of French agency Retrofuturs.











Graphically they look excellent, using a 'vintage', faded look along with old imagery that adds to the belief that they were supposed to be designed in the 1960's. The books also employ a duotone or tritone colour scheme which further reinforces that point, as if they had been screen-printed or litho printed with a limited range of colours as was often done for budget reasons due to the fact that digital print and the cheap, full-colour printing it brought with it wasn't around back then.

Apart from the visual appeal of the books, the series also demonstrate a strong sense of collection between them, using a standard header section and typeface across the board that links them together, regardless of the different colour palettes and changing imagery. This is something that I am looking at in relationship to my H.G. Wells D&AD brief as I want each cover to be unique, but carry common themes throughout to bind them together as a collection.

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