North Island Youth Forum

Sort Design have produced a brief for the North Island Youth Forum (NIYF) that is an example of the tone I am aiming for with my Action Aid Bollocks To Poverty Brief. The NIYF is a youth-led organisation which campaigns for the rights of young people in Northern Ireland. Sort have took a design based approach when tackling this brief, and by that I mean they have omitted any negative imagery nor have they tried to make the audience feel guilty. Instead they have produced some nice graphics and tried to engage conversationally with whoever views the work. Especially for a younger based audience, I feel that this works much better than trying to shock someone just because it is a 'charity' brief (I don't think that the NIYF is a charity, however this type of brief has similarities with one).

More of Sort's work can be seen on their website.