Sunday 29 November 2009

Racing Game Logos

I have also decided to look at some racing game/simulator logos. These companies will bring a game out fairly regularly and along with it comes updated graphics and logos. These game studios also have a shorter history than alot of proper car manufacturers or organisations and so have less heritage or old logo to preserve that may be holding them back from doing a completely new design.


Forza

Forza Motorsport



Forza Motorsport 2



Forza Motorsport 3





Gran Turismo








Automotive Organisations

FIA




Formula 1




Formula Student




Formula Student Germany


Formula Student Electric


IMechE





SAE


Car Manufacturer Logos

Ariel Motor Company


Ariel are famous for their lightweight track-day car, the Atom. These types of stripped out, fast cars are in the same market to what the Formula Student car aims to compete with. Ariel's logo is fairly simple, just a custom letter A, inversed as white in a red circle. The company name is displayed in a sans-serif font, achingly close to the font Arial. Quite crucially though, because is a one colour logo it works well in black for use across different media, such as cars (shown below).


Caterham


Caterham are also a lightweight sports car manufacturer. They have been around much longer than Ariel and have slightly more heritage. This comes through in their '7' logo which is an updated version of an old, colour logo. It feels more dated than the other logos, but not in bad way.

Caterham's logo for their R300 looks much more modern. It uses an italic typeface as well as a hand-rendered 'R' which you could argue hints at speed and a sense of dynamics.

Radical Sportscars


Radical is another company competing in the same market. Similar 'R' logo to the one used in the Caterham logo. Another simple logo that looks like a tab or label for clothing. It works in colour and I'm betting equally as good in one colour. I can see how a simple logo will work for a car company, as they will use it across different materials such as on the car body (metal), the car steering wheel (leather), seats (fabric), dashboard and switches (plastics) and for stationary and promotional material. This is something I should take into consideration when designing my logos.

Brawn GP



Brawn GP were a Formula 1 team that competed in the 2009 F1 season. As a new team, they had no old graphics to renew or history to preserve. They started from a fresh and this comes across in their graphics. It also shows on track as I believe Brawn had one of the nicest liveries of any of the teams.



The use of a yellow and black swoosh, along with semi-italic text/alternative ligatures ('A' & 'W') is very fitting for a motorsport company and not to mention it feels contemporary.

Force India
Font size


Force India are another relatively new F1 team. More use of italic type and coloured swooshes used to portray the Indian flag.

McLaren


McLaren are a car company specialising in high-end performance cars and motorsport. They have their own F1 team and have alot of racing heritage. Despite this their logo feels contemporary. Another simple logo with a black, white and red colour palette. More use of alternative ligatures in the 'M'. It feels like a company on the cutting edge of their game - which they are.

Tuesday 17 November 2009

Yeahmate - Contextualisation

When i started designing the Yeahmate website, I quickly came to a dead end with the project. I thought as a bit of a geek, I would find it easy designing a website; after all I'm on them all the time! It was not however. I simply wasn't looking at what made up a website, just looking at them from an audience point of view. I began to research some blogs and website that were after the same audience as mine: techy, IT professionals with a slant towards computer networking.

Ryan Block



Ryan Block is a technology journalist and used to write for engadget. He is an internet celebrity, if you will but used to be a network engineer. This is is personal website where he keeps a blog and information about himself that serve to promote him should any potential job opportunities.

His website is fairly minimal, white background with black helvetica and a touch of red for headings and links. It looks professional, while not remaining boring, but also appeals to the trendy types that make up his audience who expect a high level of design.

Packet Life


Packet Life is a networking blog, something network engineers would look at to our ilovetypography. It serves a distinct purpose and is based around an industry. It contains news articles as well as a wiki which serves as a share knowledge pool like wikipedia. This is similar content to what will be found in the blog section of Yeahmate.

The design of the website isn't bad, but it is fairly dull. It is designed around a 2 column layout. The logo isn't great and colour choices are fairly standard. As this is a website targeting people working in the industry, it seems as if the authors are more concerned about content than style. The authors writing this blog are also more than likely fulltime, this being their main job so the website doesn't need the level of professional feel that say, maybe Ryan Block's does.

Firewall.cx




Firewall.cx is a huge resource for networking professionals - it is even recommended by the Cisco Networking Academy (THE networking people). However, it is an abomination from a design perspective. Horrible logo, horrible top banner (Star Wars/sci-fi come computer components?) and an inconsistent layout. The website is also mainly black, which if you're going to do, I'm a person who believes it needs be done well.

This website again, is clearly one aimed at people who have careers in networking or who are wanting to get into networking. It is aimed at information, not design, but I wonder how much is lost through bad design, wether it be people who refuse to you the site (or is it just designers, or even me, that do that?) or just not being able to navigate/see what you want to be looking at.

Arden Packeer



Now this is a website done right. I have chosen to show this because it seems very similar to what Yeahmate will be. Ardeen Packeer runs this website and it contains information about himself but with a big focus on his blog that focuses on passing various qualifications a network engineer would need. It is a nice, clean design that is attractive enough you want to read it.